Given metal fans’ fierce loyalty to their chosen genre and propensity for making physical purchases, it makes perfect sense that they’d be spending the most time pressing replay on old Iron Maiden songs. As the label personnel interviewed in the Mashable piece noted, metal labels have been selling cassettes and vinyl for years, metal shirts and embroidered logo patches are de rigeur attire, metal festivals regularly draw fans from every corner of the globe, and there’s still a multitude of metal print magazines and fanzines circulating in a world that’s gone mostly digital. While fans of most other genres are drawn to shiny new artists, metal fandom is generational; new recruits are encouraged to appreciate the bands that came before and build up chronological knowledge while still keeping abreast of current developments. That widened musical net funnels directly into more sales; when someone’s buying up the new Mefitic record, they’re probably also beefing up their Blasphemy collection or finally grabbing that Hellhammer box set. Metalheads are completists, and metal as a genre is incredibly diverse; there are thousands upon thousands of metal bands out there to whom fans may pledge fealty, and they do so with an (economic) vengeance.
Um estudo do MIT compilou dados a partir de milhares de chamadas de vendas B2B. (…) Aqui está o que eles encontraram: o melhor horário para fazer contato com seus prospects é das 16h às 18h. (…) e ainda é 114% melhor do que o pior período do dia (ente às 11h e às 12h). (…) A pesquisa constatou que, as quartas e quintas-feiras são os melhores dias para a prospecção, quase 50% melhor do que o pior dia, a terça-feira.